ULTRA LITERARY was founded by publishing veteran Peter McGuigan.
Our list of clients includes established names in literature, journalism, comedy, film, television, sports, music, pop culture, and business, and also prize-winning fiction writers, covering an eclectic range of subjects. ULTRA continues to provide clients with creative, thoughtful, strategic management that ensures their books find the largest possible audiences.
“ULTRA is creative, funky, punky, and punches above its weight,” says McGuigan. “But more than anything, ULTRA believes that books are more valuable, more popular, more important than ever.”
With almost thirty years in the book publishing business, Peter McGuigan has seen the industry - and the agent's role in it - evolve over the course of his career.
"Selling books is easy. Developing inspiring projects and guiding them to success is the real work of being an agent."
Peter began his publishing career outside of the mail room, working as a bike messenger, then in bookstores before landing a job as an assistant at a small agency. He quickly became involved in foreign rights, and international publishing remains one of his passions. Five years working in corporate publishing convinced Peter that he was an independent at heart, and he took a job at Sanford J. Greenburger Associates, where he began developing his own diverse client list and worked with Bestselling authors such as Dan Brown and Nicholas Sparks.
At Foundry Literary + Media, Peter created a large, independent agency that became known for high-quality bestsellers. Dewey, The Monuments Men, Dopesick, Trevor Noah's Born A Crime, Cassandra Peterson’s Yours Cruelly, Elvira, - these projects were not only massively successful around the world, they were all developed from scratch by Peter, the author and their team.
"I am not interested in documenting popular culture," he says. "I want to create popular culture."
Foundry's 13 year run, including massive bestsellers from Jenn Sincero, Mark Manson, Trevor Noah and others, set a high bar for independent, internationally-focused book publishing. Peter also became a producer of TV and film, with credits appearing in Dopesick, Stronger, Searching for Neverland and many other projects.
“Peter McGuigan is one of the core ingredients that made Born A Crime the success it is. The great riddle of books has always been- If a great book is written in the forest but there’s no one to help sell it, then was the book ever written? Thanks to Peter, I never needed to answer this question.” – Trevor Noah
Ultra Literary takes the creative focus of Foundry to the next level. Publishing today requires tenacity, ingenuity and vision. Drawn to smart, offbeat nonfiction, particularly works of narrative non-fiction, Peter is a wide-ranging pop culture lover, and this shows in his client list. Caster Semenya. Jennette McCurdy. April Ryan. Lol Tolhurst. Kyle Petty. Cassandra Peterson. Frank Figliuzzi.
“Ultra is high energy, results driven, and client customized. The personal touch makes the difference.” – Frank Figliuzzi
Ultra Literary strives to be a beacon of quality and creativity in a sea of copycats and "comp titles." Peter and his every-expanding crew at Ultra are excited about the future of books and the worlds that they lend to other mediums, from film to podcast to translation to audio original. Clients get more than literary representation, they have doors opened to them around the world and in all formats.
"I love working with writers, and I see a galaxy of opportunity for authors who need more than a salesperson. If you are uniquely creative and crave success, I can't wait to work with you."
Kirsten believes that books provide an incredibly powerful method to deliver important messages to readers around the world. Those messages can and do change not just the conversations we have with each other, but also with ourselves. Her list of clients includes entrepreneurs, personalities, influencers and thought leaders across a wide range of industries. Her hands on, thoughtful approach to representation begins with helping her authors develop the right book concept to best highlight their stories and goals, in addition to connecting with and enhancing their existing platforms. Once she’s procured the best possible deal and publisher for her clients, she remains a steady presence by their side, ensuring each step of the process is handled as seamlessly and carefully as possible. This approach helps her clients have successful books the first time around, and on subsequent books as well.
She represents bestselling authors such as Shark Tank star and founder of FUBU Daymond John, venture capitalist and author of the cult classic Pitch Anything, Oren Klaff, host of American Ninja Warrior Akbar Gbajabiamila, celebrity chef and frequent guest on GMA and The Today Show, Ryan Scott, as well as internet phenom and picture book author Parker Curry amongst many others. Upcoming projects include memoirs by founder and original CEO of Bonobos, Andy Dunn, designer of the iconic Boy Meets Girl fashion brand, Stacy Igel, star of Southern Charm and founder and CMO of Sewing Down South Craig Conover, as well as a revolutionary new guide for parents, by Meenal Lele, founder & CEO of Lil Mixins, a food allergy prevention solution that is the #1 pediatrician recommended. She’s always looking for books that accomplish three important things, the right concept/story, the right author, and the right time.